Sole UX/UI Designer - iOS Mobile Application

2023

Start-up concept inspired by the founder’s long struggle with food allergic reactions - some nearly fatal - which exposed how difficult it can be to access clear, trustworthy information about ingredients and allergens.

STAKEHOLDER'S VISION

Create a tool that empowers people to make informed choices—from the grocery store, to the pantry, to the food on their plate.

CHALLENGE

Translate the founder’s vision into a reliable digital product that supports everyday food-related decisions.

Providing clear, transparent, and trustworthy information while reducing the uncertainty people with food allergies face when choosing what is safe to eat.

EMPATHY

research/MACRO

research/QUANTITATIVE

research/BEHAVIORAL

research/MARKET